How Mobile Commerce Is Shaking Up the Retail Landscape
‘Tis the season for brick-and-mortar retailers to freak out. Target is rolling out QR codes so shoppers can scan and buy toys on their cellphones. Walmart is dabbling with same-day service while Toys R Us and Best Buy are introducing their own tablet products all in the hopes that consumers won’t treat their stores as three-dimensional catalogs for Amazon.
Just as mobile is changing the media and advertising landscape, it’s wreaking havoc on retail as well.