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We’ve all heard about companies getting super excited about their sexy new innovation units only to shut them down a year later to focus on the ‘core’.
I believe that the best way to grow a sustainable long-term business is to instill innovative ways of working and that this approach should be core. But are publishers doing this? Sam Missingham, head of audience development for HarperCollins, doesn’t think so – she recently tweeted that “we seem to have stopped talking about innovation in publishing”.
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