Inkling to Turn Google Into Storefront, Take Run at Amazon


The most trafficked ebook store in the world today is Amazon. Very soon, that might not be the case.

Illustrated ebook store and ebook production management start-up Inkling has found a way to make Google Search a storefront for its ebooks, where readers can discover, browse and buy. It’s called the Inkling Content Discovery Platform.

“Google is now able to index the full content of our titles,” said Inkling founder and CEO Matt MacInnis, adding that readers “can buy the individual content shown or the entire book.”

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