Apple Ad: iPad Mini is for Books

In a series of ads around its new pint-sized iPad, CNET reports that Apple is driving home the idea that the $329 device is a quite capable e-reader.

Quoth the blog post: "With a piano jauntily playing in the background, the first spot displays a Mini and a full-sized iPad side-by-side as someone taps and swipes through iBooks to scour the bookshelves, open various books, and page through one of the books."

Another ad plays up its utility as a photo browser. —Brian Howard