Is Metabook the Next Evolution of the Book?

Benjamin Alfonsi, Creative Director, Metabook, believes that digital reading - despite all the innovations and advances of the past decade - is still ready for disruption. "We are creating a new thing for a new generation - especially something for younger readers and millennials who are used to multimedia assaults on the senses, something they are are not already getting from books."

Their answer is "the metabook." It is more, says Alfonsi, than a mere enhanced ebook or audiobook. Instead, a metabook "Enhances and transforms the experience," he says.