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When Hachette Book Group (LGDDF) announced that its current biggest-selling author, Stephenie Meyer, would release a new book this month, publishing prognosticators thought it was a savvy move on multiple fronts. The first quarter of 2010 was the first one in nearly two years when sales of Meyer's Twilight novels—which now top over 100 million worldwide—began to dip, taking company profits down a peg in the process.
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- Companies:
- Hachette Book Group
- People:
- Stephenie Meyer
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