LitPick, A Startup Founded By A Harvard Lad And His Dad, Aims To Rate Young Adult Literature

The founders of LitPick have known each other since birth. Seth Cassel and his dad Gary founded their first company, FlamingNet in 2002 when Seth was in fourth grade. Designed as a book review site, Seth and his dad Gary built the site themselves and began taking a profit.

“I reviewed books on the site and gradually publishers began to find out about us and started sending me their titles to review.”