Swoon Reads is 'The X Factor' of E-Book Publishing

Inspired by the recent flux in authors sidestepping the traditional route, Feiwel and her team last month launched Swoon Reads, a crowdsourcing publishing platform for authors of young adult fiction.

In short, it's a network where aspiring authors like Hoover can submit their manuscripts and have them critiqued by both Macmillan's staff and users of the site. Once enough submissions are collected and reviewed, Macmillan will publish the top-rated stories.