McGraw-Hill Education Expands Data Analytics Services with ZogoTech

McGraw-Hill Education is getting deeper into the business of data.

The education company on Friday announced that it will exclusively sell services from ZogoTech, a data analytics service provider, as part of an ongoing effort to improve student achievement and track progress.

ZogoTech has tapped into the higher education market – providing community colleges with predictive analytics and data tracking tools that help identify at-risk students, and identifying trends within cohorts of students. The data services are becoming more important to education industry players like McGraw-Hill.