Media Decoder: Pearson and Bertelsmann in Talks to Combine Random House and Penguin

Pearson, the British media conglomerate, said Thursday that it was in talks to combine its Penguin publishing house with Random House, owned by Bertelsmann of Germany.

The deal, if completed, would bring together two of the biggest book publishers in the world, uniting Penguin and its iconic orange logo with the owner of Crown Publishing and Knopf Doubleday. The combination would create a division with greater scale that could compete in a rapidly evolving e-book market.