Millennials are less likely to purchase e-books than any other age group, with 63% of 16-24 year-olds saying they have never bought one, according to a report from Deloitte.
For its Media Consumer Report 2015, Deloitte surveyed 2,000 UK consumers about their media habits. It found that 25% of 16-24 year-olds had bought an e-book in the last 24 months, compared to 38% of 25-34 year olds.
Millenials also say they are spending more time using other media
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%0D%0AFor%20its%20Media%20Consumer%20Report%202015,%20Deloitte%20surveyed%202,000%20UK%20consumers%20about%20their%20media%20habits.%20It%20found%20that%2025%%20of%2016-24%20year-olds%20had%20bought%20an%20e-book%20in%20the%20last%2024%20months,%20compared%20to%2038%%20of%2025-34%20year%20olds.
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%0D%0AMillenials%20also%20say%20they%20are%20spending%20more%20time%20using%20other%20media%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Faggregatedcontent%2Fmillennials-least-likely-buy-ebooks%2F" target="_blank" class="email" data-post-id="17077" type="icon_link"> Email Email 0 Comments Comments