How to Grow a Niche Audience for Your Book, According the "Compost City" Author Rebecca Louie
Does your niche audience like worms? Probably not. But book author Rebecca Louie did need to find such people before publishing her tome "Compost City," and here's how she did it. In this video, Louie explains how marketers can reach niche audiences on social media and the Web, but in a non-salesy way.