How One Author Is Rethinking Audiobook Production for Maximum Sales

Audiobooks, you could say, are the quiet achievers of the publishing industry. Last century an audiobook consisted of a big box of expensive cassette tapes, or perhaps a slightly smaller box of equally pricey CDs. Audiobook readers once were mainly people with print disabilities or jobs that saw them driving long distances. But a revolution is underway.

While most of the public discussion of the impact of new technology in publishing has concerned print versus digital text, the audiobook market has grown at a rapid rate to become without fanfare the biggest thing since ebooks.