Pan Macmillan Digital Director Says Digital Revolution Is Far From Over

The digital revolution is “absolutely” not over, Sara Lloyd, digital and communications director at Pan Macmillan has said, while arguing that there is “no room for complacency in our industry”.

Speaking at The Bookseller’s Marketing and Publicity Conference today (28th June), Lloyd argued that the publishing industry needs to expand its horizons and keep pushing for change in order to grow.

Lloyd said that it is important to challenge complacent attitudes regarding the decline of e-book sales and the resurgence of print sales.