Penguin Tries 'Curve' Pricing

Penguin is releasing a new business book in a range of formats with prices ranging from free to £10,000. The Curve by Nicholas Lovell, published by Penguin imprint Portfolio on Thursday (3rd October), argues that businesses must embrace free, and offer a range of products and price points that appeal to everyone from casual users to committed fans.

Penguin is echoing the message of the book in its publishing formats. A video, infographic and 9,000-word e-book, 10 Ways to Make Money in a FREE World, will be made available for free.