What is a Publisher Now? Hélène Dennery, Managing Director for Pearson in Western Europe

In this latest "What Is A Publisher Now?" interview we’re joined by Hélène Dennery, Pearson’s Managing Director for Western Europe and one of the continent’s most senior education publishers. Hélène’s interview follows her appearance on Publishing Technology’s "What Is A Publisher Now?" panel event at Frankfurt Book Fair, where we brought together a group of leading education publishers to ponder what publishing for students in schools, colleges and universities will look like in the future.

In the following interview, Hélène reveals some fascinating insights into how Pearson’s business is changing from one focused on products, to one that is focused on services, and selling those services in territories. She also makes some interesting points about Pearson’s key growth markets being territories like China and India where fast-growing middle class populations are willing to invest their own money in education outside the scope of state provision, suggesting a consumer-centered future for education services.