Reco Thinks Books Are Better When They’re Recommended by People You Trust

I still love books, and I still have a fair amount of trouble finding new ones to read that I’ll actually enjoy. Helping with discovery is the idea behind Reco, a new mobile app from Canadian bookseller and retailer Indigo, which provides users with a social network based around books, and people’s love thereof.

“We have a kind of obsessive focus on who our customers are, and what they really value,” Indigo CEO and Reco co-founder Heather Reisman told me in an interview. “For the longest time, we’ve all been saying to each other that there is simply nothing better than a recommendation from someone you truly trust. There is nothing better than having someone who you trust, either a very good friend, or someone who’s an expert in an area that you’re interested in, say to you, read this book, it is irresistible."