Safari CEO: Mass-Market E-Book Subscription Service for Consumers ‘Inevitable’

E-book subscription services have gained traction in the past few months as several publishers have adopted the alternative access model.

Safari Books Online, which allows users to stream e-books for a subscription fee (think Netflix for e-books), has been using the model for ten years. But the sudden and recent rise of e-book subscription models isn’t so much a vindication for the company as a welcome party.

“I’m only surprised it hasn’t happened sooner,” said Andrew Savikas, CEO of Safari.