Shatzkin outs marketing, not editorial, as new driving force in publishing — world yawns

Mike Shatzkin, founder and CEO of publishing consultancy The Idea Logical Company and ” widely-acknowledged thought leader about digital change in the book publishing industry,” has just run a blog post entitled “Marketing will replace editorial as the driving force behind publishing houses”—so at least there’s no doubt about what his thesis is. He says, [...]

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