Shop for ebooks at the grocery store, with new Txtr/ReaderLink partnership

A new partnership from txtr and ReaderLink will let retail chains and outlets like Target, Walmart, Costco and Stop & Shop sell ebooks through their websites. txtr says the partnership could provide an alternative to Amazon and Barnes & Noble.
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In an attempt to compete with Amazon and Barnes & Noble, Berlin-based ebook company txtr and U.S. print book distributor ReaderLink have partnered to sell ebooks through new outlets: grocery stores, mass merchants, warehouse clubs, drugstores and department stores.