Simon & Schuster Unveils New Site for YA Fans

Simon and Schuster’s digital marketing team is officially retiring PulseIt, one of the earliest YA fan sites created by a publisher, to unveil Riveted, a website for YA fans with the tagline “YA fiction is our addiction.” The aim of the site is to engage fans with articles, quizzes, free content, and social media campaigns that according to Matt Pantoliano, associate director of digital marketing at S&S, aims to appeal to the YA community at large, not exclusively related to S&S titles.