Among the Gang of Four in tech right now — Apple, Google, Facebook and Amazon — Amazon is the only business that revolves around content. The company's hardware products are basically buying machines. Amazon is dabbling with advertising as a potentially profitable side business.
But at bottom, it really just wants to sell you stuff.
Despite this guiding principle, analysts expect Amazon to continue clashing with at least two of the three predominant ecosystems in 2013....
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
In Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value, you'll get chapters focusing on: Managing the New Customer—and the New Customer RelationshipPlanning Relationships with Existing CustomersOne-Through-One: Engaging Social CustomersB2B RelationshipsCustomer AnalyticsAnd more!...
Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, Revised and Updated
Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings...
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, Revised and Updated
