Strategic Planning and the Not-for-Profit Publisher

It’s not unusual for an organization to approach the planning process as though it were a multi-year extension of the budget (“How much will we spend on paper clips and staples in March 2017?”), which is absolutely the wrong way to go about this. Or some organizations work through the plan on a department-by-department basis, without taking on the bigger, the strategic question: Will we be involved in activities that will not require these departments in the first place?

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