Target to Put QR Codes on Toys This Holiday Season to Battle Amazon

Target is gearing up for the holiday season with a mobile-based program designed to foil the practice of “showrooming.” Starting Oct. 14, customers who visit the stores will see a showcase of the top 20 toys of the season each of which will sport a QR code that lets consumers buy them online and have them shipped. Though the retailer spun the program as an “added convenience” for shoppers, Target has been aggressively battling showrooming since last holiday season.