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One form that the sharp competition in journals publishing takes is spirited auctions for the rights to the publications of professional societies. The head of a scientific society sometimes stumbles into this situation like a yokel coming into the big city for the first time. "They are really proposing to pay us that much? And with all these guarantees????" Yes, it is surprising to see what the commercial value of highly specialized research publications has become. The reason for this is that the largest publishers know very well what the prize is
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