Today is Cyber Monday, the day when experts suggest that more than a billion dollars will be spent online as people purchase gifts for the holiday season. This fact coupled with an interesting but not particularly revealing article “Death by a Billion Clicks” by Michael Copland on Best Buy in Wired Magazine raises the question:
What are the digital edges available to incumbent retailers?
A digital edge is the combination of digital technology with the physical world to create new sources of customer value and company revenue....
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
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