The Digital Edge in Retail

Today is Cyber Monday, the day when experts suggest that more than a billion dollars will be spent online as people purchase gifts for the holiday season. This fact coupled with an interesting but not particularly revealing article “Death by a Billion Clicks” by Michael Copland on Best Buy in Wired Magazine raises the question:

What are the digital edges available to incumbent retailers?

A digital edge is the combination of digital technology with the physical world to create new sources of customer value and company revenue.