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Marianna Spring and Cath Levett
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The effect of ebooks on sales of paper books has not been as drastic as expected – it seems that other, more unpredictable factors have a greater influence on how and what we read
Nielsen, which tracks book sales in several countries, released 2016 figures to coincide with this week’s London Book Fair. They show a mixed bag: physical sales are up in the UK, US and Ireland but down in Italy, Spain, Australia and South Africa.
This has less to do the rise of ebooks than the volatility of book markets, which, according to Nielsen’s director of book research, Hazel Kenyon, can be swayed by trends and the success of individual titles.
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