By
Beth Bacon
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
A panel of publishing price strategists converged at Digital Book World 2017 to discuss how pricing affects consumer behavior. Peter Hildick-Smith, CEO of Codex Group, offered some insights that can be gleaned by acknowledging that for consumers, reading a book doesn’t always equate to buying a book, as consumers have a range of opportunities to read without paying for the material: they can visit a local public library, borrow a […]
The post The Impact of Pricing on Book Buying Behavior appeared first on Digital Book World.
0 Comments
View Comments
Related Content
Comments