The Important Lesson in Netflix's Hyper-Categorization

Much has been made in content marketing circles of The Atlantic's recent investigation into how Netflix took on Hollywood and wildly re-categorized all the films available in their library into genres and sub-genres tuned to the specific interests of their viewers.

Retailers get the point of this idea better than most. Amazon is getting into the business of mind-reading what their customers will eventually buy, while old-school retailers like Barnes & Noble now feature a Paranormal Teen Romance section - far away from past categorizations for fiction and non-fiction.