The Next Self-Publishing Frontier: E-Books In Translation

Romance author Barbara Freethy has seen huge success making her out-of-print titles available as self-published e-books. She’s now sold 1.6 million copies total and is taking an unusual step: Self-publishing foreign-language editions of those e-books.

Last year I wrote about Freethy’s strategy of selling her out-of-print titles as inexpensive e-books in order to draw attention to her new titles published by Simon & Schuster (NYSE: CBS). She created recognizable covers for her brand and ran Twitter and Facebook campaigns designed to drive the books up the Amazon (NSDQ: AMZN) and Nook bestseller lists.