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We often see discussions of scholarly publishing framed with familiar terminology — commercial vs. non-profit; subscription vs. open access; glamour vs. non-glamour; specialty vs. general; high-impact vs. low-impact.
Using these frameworks, it’s difficult to see why publishing wouldn’t change quickly and easily, with just a few adjustments, the proper financial incentives aimed at these simple distinctions, and a little elbow grease. Yet, while there have certainly been changes, the scholarly publishing world of today would be in many respects quite recognizable to someone waking up from a 20-year nap, especially when it comes to the major journals in most disciplines.
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