The publishing industry has a problem, and EPUB is not the solution

Ebooks and EPUB are to the publishing industry what Blu-Ray is to the movie industry: a solution to yesterday’s problem made irrelevant by broader change in the industry. Both have a couple of years left in them, and there’s good money to be made while the kinks get worked out from the alternatives, but the way the wind is blowing is clear.

Whenever someone proposes EPUB as a solution, ask yourself a question: what’s the problem they’re trying to solve?

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