The basic paradigm scholarly publishers have been working in has shown signs of maturity for many years now. We can list these signs, or at least some of them — the flattening of library budgets, the growing involvement of regulatory agencies in the operations of publishers, the difficult challenge in introducing new content-based products — but perhaps the most telling sign of all is the tight feeling in one’s gut that every advance will require a great effort, that growth is something that must be forced. Yes, there are opportunities in developing economies, but they come at a cost, and in any event when they appear they bring margins lower than what the industry has been accustomed to. Yes, Gold open access (OA) has opened up a new revenue stream (the line item in grants for Article Processing Charges), but as has been rehearsed on the Kitchen many times, Gold OA is inherently limited, as not all fields have generous granting agencies behind them.