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The Shiny New iPad: What it Means for Book Publishers

March 8, 2012
What does the new iPad mean for the publishing industry? And what impact will it have on the further evolution of the eBook?

Publishers can leverage the power of the iPad’s new hardware to create more impactful eBooks with enhanced interactive features, brilliant visuals, improved 3D graphics, and all with enough bandwidth to stream interactive media components smoothly over 4G network connections.  (Note that production of these enhancements comes at an increased cost over standard media components.)...

 

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Typical for an Apple event, the company shared a multitude of numeric data points prior to, and during, the introduction of the new iPad and an updated Apple TV. Some of the figures are staggering when you realize that the iPad product line isn’t yet two years old. But the numbers show that, unlike many peers, Apple has planned for, and is migrating to, what it calls the “post-PC world.”
 

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