This Is How You Sell Books In The Digital Age

Penguin Books turns 80 this year. To celebrate its birthday, the British imprint of the world's largest publishing house is releasing a new series of 80 books, entitled Little Black Classics, to be sold for just $1 each on Kindle and as paperbacks.

To introduce Little Black Classics, freelance designer Mathieu Triay created a clever and addictive interactive website. It's designed like a black-and-white wheel of fortune. Drag a little penguin around the 80 notches of the circle to explore the series' titles and quotes from each book