Warby Parker Sponsors Atavist E-single, Offering Free Reads Online for a Month

Here's a cool twist in payment models for long-form content: Trendy online eyeglasses company Warby Parker is sponsoring an e-single at publishing startup The Atavist. Through the partnership, you can read Joshuah Bearman's "Coronado High" free on the web for a month. It's normally $2.99.

"We worked with Warby to build some really cool interactive sponsorship integration into the story design," Atavist cofounder and CEO Evan Ratliff told me. "It's a first. We're taking a piece of long-form content and letting an advertiser sponsor the ability for readers to get it for free."