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In a bid to challenge major chains that have dominated the country’s book market, six Polish publishers have launched a new bookstore chain in a joint venture with book distribution company Super Siódemka, and local businesspeople Kristof Zorde and Elżbieta Pustota.
BookBook has been established in a partnership led by publishing houses Prószyński, Helion, Publicat, Rebis, Zysk and Czarna Owca. The development is a first attempt by Polish publishers to compete, themselves, against bookstore chains.
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