On Scholarly Kitchen today is a post after my own heart, "What Can Publishers Learn from Indie Rock?" Michael Clarke talks about the tactile joys of music on vinyl, while noting that indie bands that sell their wares via the anachronistic medium almost always include a digital version, either a CD or a download code.
Quoth Clarke: "What indie rock bands have figured out is that the purchase of music does not have to be an either/or proposition. They don’t make their customers choose between analog or digital."
—Brian Howard
...
More Suggested Content:
Digital Directions : The iPad Impact
April 2010
From Book Business
The iPad launch was a classic bit of business theater. In what may prove to be one of the great product launches of his fabled career, Steve Jobs unleashed his unique alchemy of stealth, spectacle and awe to lay his pearls before the impatient masses. The public played its role fervently, at once being swept up into the rapture of the Apple hype machine and then recoiling at being manipulated so skillfully.
Kindle Sales Have Tripled With Lower Price, Says Bezos
July 20, 2010
From News
(Press Release) Seattle, Jul 19, 2010 (Business Wire)—Millions of people are already reading on Kindles and Kindle is the #1 bestselling item on Amazon.com for two years running. It's also the most-wished-for, most-gifted, and has the most 5-star reviews of any product on Amazon.com. Today, Amazon.com announced that Kindle device unit sales accelerated each month in the second quarter—both on a sequential month-over-month basis and on a year-over-year basis.
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, Revised and Updated
Valuable Content Marketing
