What Can Publishers Learn from Indie Rock?

On Scholarly Kitchen today is a post after my own heart, “What Can Publishers Learn from Indie Rock?” Michael Clarke talks about the tactile joys of music on vinyl, while noting that indie bands that sell their wares via the anachronistic medium almost always include a digital version, either a CD or a download code.

Quoth Clarke: “What indie rock bands have figured out is that the purchase of music does not have to be an either/or proposition. They don’t make their customers choose between analog or digital.”

—Brian Howard

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