Is WhatsApp the Next Big Content Distribution Platform?

As of last week, t3n is using WhatsApp as a new channel to provide their 43,000 newsletter subscribers with the latest information. The magazine covers topics related to the digital economy — including business, marketing and internet technology — and t3n is all about delivering news rapidly. WhatsApp may just prove to be the right method for that.

WhatsApp is a mobile messaging service that allows users to send messages without paying for SMS through their mobile carriers. Facebook bought WhatsApp in February 2014 for $19 billion, a price that shocked many in Silicon Valley. WhatsApp boasts 800 million active monthly users and 30 million daily messages. With numbers like this, it’s no wonder that brands want to use WhatsApp to reach their customers.