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Why Book Publishers Must Rethink Mobile – Or Fail

April 5, 2012
With consumers reading content on multiple devices, book publishers are being forced to take a new look at their digital business plans and adjust.

Compared to other entertainment industries, such as music, book publishing has been slow to adapt for mobile and publishers are still testing many marketing efforts. Although all sectors of book publishing have undoubtedly been changed by digital, children’s book publishing has been particularly strong to jump into mobile because of content that naturally fits in with interactive platforms....

 

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