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Generally speaking, my purchasing strategy is to avoid device lock-in. It's hard to avoid any sort of lock-in, so I'm more willing to lock myself into a store that lets me read the book on whatever device I want, as opposed to a platform like iBooks, where I need both iBooks and an Apple device to read the books. Almost all of my ebooks I buy on Amazon. I use Amazon because I can read my books on any platform.
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