Will Wattpad Attract a Billion Users? CEO says “Easy”
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“Wattpad is more than simply a writing platform, it’s really a social media network focused on writing and books,” says co-founder Allen Lau. The positioning is deliberate as it represents the philosophy underlying the monetization strategy at the company, which now has some 40-45 million monthly users. “Most are readers,” says Lau, and “some 1.5 million people have posted something in the last 30 days, so we have a lot of writers as well. But what I really want is a billion users, readers and writers, using Wattpad. That is my goal.”
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