11 Best Business Decisions of 2011
Richard Robinson
Chairman, President and CEO
Scholastic Inc.
Scholastic is the world's largest publisher and distributor of children's books, and a leader in educational technology and children's media.
"The big strategic decision for Scholastic in 2011 was to drive forward with the transition to technology-enabled reading in our children's consumer book business, estimating that one-third of Scholastic revenue will be digital by 2015. Scholastic's online ordering system, NEW COOL (Clubs Ordering Online); an evolving e-bookstore of exciting digital products; and Scholastic's new, exclusive e-reading app are pillars of the strategy. We are building Scholastic's e-commerce experience, digital reading app and e-bookstore based on the trusted relationships we have with our customers, who have told us that they expect and need Scholastic to deliver an excellent e‑commerce and e‑reading experience, alongside traditional print books.