11 Best Business Decisions of 2011
"One of Kaplan Publishing's best business decisions in 2011 was to launch KaplanLabs, an initiative that allows us to pilot innovative, new digital features and capabilities in order to understand their potential value to our students and explore ways to enhance the efficacy of Kaplan's programs. Each month we release a new digital product—ACT prep via text messaging, a Web-based SAT flashcard app or an interactive e-book that automatically scores a student's GMAT quiz results, for example. We make these pilot products available to students at no cost, and collect data about educational efficacy, as well as feedback about the user experience. One outcome of this program is a new Web-based flashcard app that will be provided to students in several Kaplan courses in 2012."