11 Best Business Decisions of 2011
"Without a doubt, our best business idea of 2011 was the launch of our platform-development program. It's a unique and innovative program that combines content creation with audience strategy and outreach to help experts spread their ideas, build their brands, and, in turn, grow their income.
The shrinking brick-and-mortar landscape has spooked some authors and publishers, but the readers are still out there. A solid platform helps authors hedge against an overreliance on bookstores to provide the author-reader connection. We help our platform-development clients develop a clear brand strategy and multiple tools (such as ancillary product development, presentation writing/design, speaker press kit development, website design, etc.) to build and engage their audience.