DIRECT SALES: Never Mind the Big Etailers?

25 Tips from Five Publishers on Selling Direct to Your Customers

Stephen Perrine, Publisher, Rodale Books

Adam Krefman, Associate Publisher, McSweeney's

Bryan Welch, Publisher & Editorial Director, Ogden Publications

Heidi Vincent, Vice President of Marketing, National Geographic

Leonard Jacobs, Chief Operating Officer, Shambhala Productions