DIRECT SALES: Never Mind the Big Etailers?
25 Tips from Five Publishers on Selling Direct to Your Customers
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Shambhala also engages in extensive and successful email prospecting efforts. A digital version of the company's catalog allows readers to "look inside" books and add items directly to a shopping cart for easy purchase, as they would on Amazon.com. Shambhala has built an email list of more than 200,000 addresses. "Everyone on our list gets at least one email a week," Jacobs says.
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James Sturdivant
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