DIRECT SALES: Never Mind the Big Etailers?
25 Tips from Five Publishers on Selling Direct to Your Customers
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Cultivate website visitors. Because of their direct marketing efforts, between 10 and 12 percent of total book sales go through Shambhala's own website, a percentage any book publisher would envy.
Sell at events. Especially for niche publishers, events can be an important channel for direct selling. Shambhala sells quite a few books at conferences, some of which they also participate in to find attendees and speakers who might want to become authors.
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James Sturdivant
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