3 in 4 Kindle Fire Users Read Ebooks - A better Performance Than iPad

Stamford, CT, July 16, 2013 — Simba Information, the market research firm specializing in publishing and media, has released a sister publication to the most recent edition of the prophetic Trade E-Book Publishing report series: The Amazon Kindle Report 2013. By drawing upon exclusive, nationally representative data, Simba has estimated about three out of four Kindle Fire owners use e-books, which makes owners of that tablet more engaged with digital book content than iPad owners as Simba has consistently found that about half of all iPad owners aren’t e-book users.